Persönliche Erfahrungen aus der Praxis

DISCOVERING OPPORTUNITIES FOR CUSTOMER ENGAGEMENT (Deutscher Text folgt in Kürze)

Already some years ago, researchers highlighted that "experiencing" will become even more important than "owning" in a premium and luxury-lifestyle context. While this was one the enablers of luxury-rental- and sharing business-models in the automotive sector, for example, it also holds true for every single customer interaction with your brand. 

Few companies fully understand their customers´ journey - (actually, some of them don´t even yet understand how customer travel through their retail stores.) But even less brands consciously designed their customer brand experiences at every single point of touch. This goes far beyond inviting the customers to a private viewing or event. It implies creating a coherent, positive and memorable brand experience whenever you can - probably the most under-utilized potential for creating a social mouth-to-mouth wave that would propagate and reach out to new customer groups. 

In my past experiences, I had the opportunity to work on (re-)designing and intensifying to experiential engagement of different customer groups: VIP-customers, HNWIs (High-Net-Worth-Individuals), younger customer generations, and various international customer groups with particular relevance and affinity to premium, luxury and lifestyle experiences.

Enhancing and enriching the experiential value of brick-and-mortar stores in order to increase the traffic to your stores was always a critical emphasis. 

So let´s meet, and compose and orchestrate an experiential journey for your customers together.