There are a variety of situations and challenges where I can bring value to the table. Particularly when you are looking for a combination of strong analytics, real field experience and expertise from the premium & luxury-lifestyle industry, and a pioneering, pragmatic mindset that is ready to challenge the existing - thereby helping to define the future:
For your entire business, a single business unit or for a separate (new) venture. Or for your personal brand.
A. BUSINESS- & DIGITAL STRATEGY /1
DEVELOPING THE STRATEGIC VISION
- Assessing current assets and strengths
- Externalizing & formulating aspirations
- Broadening the perspective in a creative group workshop or strategic dialogue
- Answering important questions like why, what, for who and how?
- Externalizing corporate values and targeted corporate culture
- Developing a crisp, clear, emotionally-compelling and inspiring vision and mission statement
B. BUSINESS- & DIGITAL Strategy /2
DEVELOPING INNOVATIVE BUSINESS MODELS
- Externalizing today`s business models
- Identifying explicit and implicit assumptions
- Creatively challenging the assumptions
- Mining customer constraints and frustrations for opportunities
- Leveraging the potential of emerging new technologies
- Identifying risks in current business models
- Developing innovative business models with the potential to outperform today´s players (improvement and/or disruptive)
C. BRAND Strategy
DEFINING THE RIGHT BRAND POSITIONING & ARCHITECTURE
- Identifying the core and limitations of today´s positioning
- Defining the core of the future brand(s) positioning(s) (focus), its competitive differentiation, and its breadth
- Defining the brand architecture with sub-brands and validating coherence
- Challenging the structure from the core target groups' perspective
- Defining key brand attributes for communication and design
D. PRODUCT & SERVICE STRATEGY
DEFININING PORTFOLIO & (DIGITAL) INNOVATIONS
- Re-focusing & reducing product complexity
- Identifying opportunities for "talking products"
- Defining key product families
- Re-juvenating classic products
- Discovering opportunities for "smart" products
- Identifying opportunities for premium pricing products
- Identifying opportunities for brand extensions (based on own capibilities, partnering opportunities, licensing, etc)
E. PRICING StrategY
DISCOVERING OPPORTUNITIES FOR PREMIUM PRICING
- Mapping existing pricing structures
- (Cross-)Industry benchmarking
- (Cross-)Regional benchmarking
- Discovering opportunities and conditions for premium pricing of existing products
- Discovering opportunities for launching new, premium- or luxury-priced products and/or services
F. DISTRIBUTION Strategy
DEFINING THE RIGHT (OMNI-)CHANNELS & PARTNERS
- Re-view of existing distribution strategy and structure
- Development and financial assessment (business planning) of the targeted, long-term sales & distribution structure: Regions, channels, wholesale-/retail-/corporate-channel partners and own points of sales
- Development of the target omni-channel structure, including definition of systems requirements
- Agility & Flexibility analysis: Level of fixed cost and mobility of POS
G. COMMUNICATION STRATEGY
DEVELOPING THE (OMNICHANNEL) MARKETING- AND PR-STRATEGIES
- Defining the key messages
- Defining the talking products and stories
- Identifying and engaging strategic communication partners
- Defining relevant regions and channels, developing sound channel strategies and ensuring cross-channel coherence and integration
- Particular emphasis on digital / social-media channels
- Development of briefing materials for creative design
H. CUSTOMER EXPERIENCES
DISCOVERING OPPORTUNITIES FOR CUSTOMER EXCITEMENT & ENGAGEMENT
- Identifying existing customer-experience touchpoints
- Understanding current customer journeys
- Identifying customer-experience frustrations
- Discovering opportunities for customer engagement & excitement
- Developing concepts for customer experiences
- Cross-channel approach: Physical and digital customer experiences
I. BUSINESS PLANNING
DEVELOPING THE BUSINESS PLAN (& FINANCING NEEDS) / StRategic Scenario Planning
- Reviewing existing business plan, externalizing & challenging the underlying (strategic and operational) assumptions
- Scenario Planning: Developing and evaluating different alternatives an assessing their respective risks
- Development of new business plans and scenarios
- Development of transformational business plans
- Delivering the basis for securing the necessary financing and assessing risk
J. Operational Effectiveness & (RETAIL) PERFORMANCE
Optimizing process flows and performance
- Analyzing current (retail) performance
- Identifying opportunities for improvement (locations, team performance, product performance)
- Analyzing the (retail-)management processes (buying, inventory management, loss-prevention, merchandising, etc)
- Analysis and optimization of (retail/store) business models: financial viability, risks, store layouting
- Analysis of current (retail-management) leadership
K. organizational design & CHANGE MANAGEMENT
restructuring existing or new organizations & (POST-MERGER) INTEGRATION
- Developing the transformational roadmap and key milestones
- Defining the transformational communication strategy and channels
- Identifying & engaging transformational leaders and influencers
- Executive sparring and transformational coaching (Group and/or One-on-One, Culture Change)
- Ensuring focus, impact and relevant buy-in of transformational efforts on all levels: shareholders, management, staff, customers & partners
L. Leadership, HR- & COMPLIANCE-MANAGEMENT
Reviewing Incentives & Systems
- Identifying structural inconsistencies between business strategy and desired behaviors and systems
- Incentive systems: Identifying opportunities for enhancing performance with revised incentive schemes (individual and team level)
- Analysis of compliance risks
Let`s GET STARTED.
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